SCM by Hieu Nguyen

Introduction Decathlon is a French sporting goods retailer, they are the largest sporting good retailer in the word. The company's business model is opening wide range of sporting goods at low price to gain mass market. They have 1352 stores located globally in 39 countries as of Dec 2017. The company has several distribution centers in each area  i.e. North Europe, South Europe, EMEA, Asia, America; however retail countries can consider to ship direct from sourcing countries instead of distribution center. As same as strategy of retailer, the company need to expand global sourcing destination, hence there are many sourcing countries in particular Asia. In South East Asia, the company has presented in Vietnam, Cambodia, Thailand, Indonesia, Malaysia, Myanmar as sourcing countries. How the South East Asia region can manage cargoes to word wide especially to small and new opening retail countries?  What is MCC? Multi-Country Consolidation is a cost effective solution